Start with the setting

Ask the couple about the venue and the time of day. An evening ceremony in a formal space calls for a different gown than a late-morning celebration outdoors.

Think about the season

Fabric changes the feeling of an entire outfit. Lighter fabrics move easily in warm weather, and richer ones feel right in the cooler months.

Plan for a long day

You will be on your feet, hugging, and posing for photographs. Choose a gown that lets you sit comfortably, move freely, and still feel like yourself at the end of the night.

Consider the ground

Gravel, grass, and stairs are worth asking about before you decide on length and shoes.

Bring a few ideas

A few photos of silhouettes you love help your stylist find a gown that feels like you rather than like a costume.