National
Bridal Sale
For a limited time, brides can explore a specially marked collection of off-the-rack wedding dresses at exceptional pricing — including designer sample gowns ready to go home sooner.
July 12 – 20, 2026
Fort Worth, Texas
Private Bridal Appointments
National Bridal Sale Week officially begins with our annual kickoff event on Sunday, July 12th. Entry to the event is reserved through ticket purchase, with all proceeds donated directly to the Humane Society of North Texas.
It is one of our favorite traditions each year — bringing brides together to shop extraordinary gowns while also giving back to a cause deeply loved by the Bliss family.
A rare chance to find the gown you love at a price that feels unexpectedly good.
National Bridal Sale Week brings together two things brides care deeply about: a meaningful experience and a truly beautiful value. During this event, brides can explore a thoughtfully selected collection of designer sample gowns available at especially reduced pricing, including styles ready to go home now.
Whether you are shopping on a shorter timeline, hoping to be intentional with your budget, or simply love the excitement of discovering something extraordinary, this event offers an elegant way to say yes with confidence.
A thoughtful mix of silhouettes, sizes, and designer styles.
Our marked-down collection often includes romantic lace, clean modern satin, softly structured ball gowns, fitted silhouettes, and plus-size options — each selected from designers our brides already know and love.
Because these are off-the-rack styles, availability changes quickly, which is part of what makes the event feel so special. Yet even during sale week, the experience remains calm, personal, and beautifully guided.
"I found my dream dress in the Sample Room and still had room in the budget for the details that mattered."
Bliss Bride Aimee"I expected a sale appointment to feel rushed, but it felt personal, calm, and truly special."
Bliss Bride Clara"The value was incredible, but the experience is what made me certain I was in the right place."
Bliss Bride Blake
Find a gown that feels meant for you.
Reserve your private appointment to explore the collection with one of our stylists. We would love to help you discover something beautiful — at a value that makes the moment feel even sweeter.